Fashion industry of Africa and facts behind choosing different colours?

Africa has some of the decent fastest-growing economies in the world. The market of luxury brands and mid-market of clothing and accessories are picking up at a great pace. People are spending more on clothes and are liking different styles of clothes that they are wearing. The healthy elite in Africa is growing and this continent is believed to have one of the fastest-growing markets of luxury goods. 

Several countries in Africa are experiencing a rise in the economy as well as the fashion industry. However, it was seen that foreign brands were not able to prevail much in the promising markets of Africa. Although Louis Vuitton has numerous branches in South Africa, several other brands were not able to decide a location for their store. It was particularly difficult to do so at places such as Nigeria. 

Africa store online has also made a huge success and people are liking products of their​ own craftsmanship. There is a wide variety of different African clothing available to choose from. Africans believe that Wearing African clothing is a great way to celebrate their heritage and culture. They take immense pleasure in showcasing their clothing manufactured in their homeland. This is done basically to commemorate the amazing beauty of their motherland. 

An African clothing store sells different designs and styles handcrafted by their experts​ and they are all amazing. Several people consider wearing African clothes more than just a fashion statement. They love the culture of their own country and hence, feel great after wearing them. 

You should know that African tailors don't just make any design to make its appearance better. Rather every design, symbol, colour, etc. may have a specific meaning or purpose behind. African clothing is treated as a symbol of its creativity, status, etc. 

 

The importance of colours in African Clothing 

There are a few major colours found particularly in African clothing. There are the most common meanings behind using specific colours in African Clothing. Africa has several African American festivals and events, and you will notice Africans wearing their own​  fashion.  

Let us know the meaning of using varied colours - 

●       Green - Green colour represents life and prosperity. It is also known as a medicinal​         colour. 

●       White - This colour represents spirituality and purity in Africa.​        

●       Gold - This colour is popularly used in Africa and it represents fertility and wealth. A​         major reason why most people prefer this particular colour. 

●       Blue - It symbolizes love and peace. It also symbolizes the sky and is believed to be​ one of the most harmonious colours. 

●       Red - Red is viewed as the colour of blood and it represents a tension in the political​ or spiritual world. 

 

Africans, however, take the meaning and spirituality of different colours seriously. Hence, they are very particular in choosing the colour of their clothes and are serious about it. 

Choosing an African garment is a daunting task. It takes a lot more, rather than just choosing a particular design that flatters you. The colour and fabric should have a significance to the culture of Africa.